Oyuna Tserendorj

Oyuna Tserendorj is the founder and creative director of OYUNA, a leading brand of luxury designed cashmere based in London. Renown among the world’s top retailers and high-end interior designers, the brand offers innovative, luxury home and fashion collections of high-quality cashmere and other natural fibre products designed by Oyuna and made in Mongolia. Having chosen the route of “non-mainstream” fashion that is free from visual excess and unnecessary bling, OYUNA has a diverse range of loyal customers including Queen Rania of Jordan, designer Calvin Klein, Yoko Ono, respected Shinto Buddhists in Japan, designer Philippe Starck and Japanese actress Koyuki. Having trained in Budapest and traveled extensively around the world, Oyuna has built an international team of English, Italian, Latvian and Japanese staff, reflecting the brand’s true global outlook, while her heart is always in Mongolia.